Creative Agency: Eco + Sons
Concept | Branding | Activation
Fabrication: Kollider Industries
Design | Metalwork | Carpentry | Standalone Electrical System
Project Scope : The “Indian Motocycle Co.” was founded as the Hendee Manufacturing Company by George M. Hendee in 1897 to manufacture bicycles. These were initially badged as “Silver King” and “Silver Queen” brands but the name “American Indian”, quickly shortened to just “Indian”, was adopted by Hendee from 1898 onwards because it gave better product recognition in export markets. Oscar Hedstrom joined in 1900. Both Hendee and Hedstrom were former bicycle racers and manufacturers, and they teamed up to produce a motorcycle with a 1.75 bhp, single-cylinder engine in Hendee’s home town of Springfield. The motorcycle was successful and sales increased dramatically during the next decade.